The Sereno Story

In 2006, a small group of dedicated, experienced, top-performing producers in the local real estate market broke from the tradition of the large scale, corporate and often impersonal Real Estate megacompanies to form an upscale, boutique agency with an unprecedented knowledge of the local market and community and the pledge to be the single positive difference in each client’s experience. Sereno Group has strategically carved its position as one of the top four most productive (in terms of overall annual sales volume) residential real estate sales firms based in San Mateo, Santa Clara, and Santa Cruz Counties. Sereno Group’s sales team also enjoys the highest per agent productivity by up to three times as compared to all other leading residential real estate brokerages in Silicon Valley and in the Pacific Coastal Markets. Furthermore, Sereno Group was named on the RealTrends prestigious list of Top Firms Ranked by Closed Sales Volume per Sales Associate, ranking among the top 5 for all brokerages in the United States.

We are the best and the brightest top producing agents in the Silicon Valley and Santa Cruz Coastal areas and have agreed to work collaboratively to leverage our talents and to ensure the success of every opportunity for our clients. Our team is made up of proven industry leaders who understand the importance of client relations and quality service, ensuring consistent, responsible representation. We are focused on the quality of our team, not the quantity of our sales force.

In addition to providing the strongest team of agents in the market, Sereno Group has developed a completely unique branding and leading edge marketing standard that truly positions our client’s properties apart from the rest. From distinct marketing yard signs and natural organic colors and graphics, to Sereno Studios, a fully functional in-house marketing department with a full-time design team, to the use of large scale plasma screens in our offices to highlight properties, to artistically balanced photography and advertising, Sereno Group is Real Estate Redefined.

Sereno Group is further committed to creating a business that approaches and aspires to be socially conscious and environmentally sustainable. By forming in-house environmental and philanthropic committees, it is our mission to create a culture that is mindful of our responsibility to our earth and to our community. We are continually exploring ways in which to improve our use of resources and our ability to support the community through volunteering, support and philanthropy.

Watch a video about The Sereno Group Story here